Localaway is a platform designed to automate and manage micro influencer marketing campaigns, primarily for eCommerce sellers looking to enhance brand awareness and online growth. The platform prides itself on connecting brands with everyday creators, facilitating automated product seeding campaigns to scale brand awareness, user-generated content (UGC), and overall online growth. Through this platform, brands can tap into a vast network of micro influencers to promote their products, with the unique selling point being that these influencers are compensated with the products they promote. This model ensures authentic endorsements, as the social posts reflect genuine consumer experiences, ultimately driving more conversations around the brand​.
The platform's process is meticulously managed from start to finish. Initially, a custom campaign landing page is built, followed by inviting micro influencers from LocalAway's community to participate in the campaign. Extensive market research is conducted to identify the target audience, ensuring a well-vetted pool of micro influencers. The platform manages the campaign process thoroughly, guaranteeing no inventory loss while accumulating authentic UGC assets. Micro influencers are guided to craft authentic content that resonates with the brand's target audience. The culmination of the campaign sees a detailed analysis and report outlining the influencer impact, effectiveness, and key social media promotion metrics​.
Furthermore, the platform leverages Artificial Intelligence (AI) to hyper-target micro influencers suited for the brand's niche. All campaign requirements are coordinated, including managing the creative timeline to guarantee all social posts are made without any inventory loss. The process also includes a thorough analysis of the brand's niche, handpicking authentic micro influencers, developing a content strategy, and executing a custom micro influencer process. Moreover, all transactions are secured in escrow, and a final assessment of the key performance indicators (KPIs) and campaign results is conducted to evaluate the campaign's success. This meticulous process, managed from A to Z, enables brands to save an average of 175 hours per 100 influencer collaborations, $25 per influencer due to product-only compensation, and an average of 15% of lost inventory expenses due to fraudulent influencers​.
